Privacy policy.

Beyond Pilates. (“we”, “our”, “us”, and “Beyond”) recognises the importance of protecting the privacy and the rights of individuals in relation to their personal information. This document is our privacy policy, and it tells you how we collect, use, and disclose your personal information.

We respect your rights to privacy under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA). We comply with all UK data protection laws in respect of the collection, use, and disclosure of your personal information.

By accessing or using our Platform or services, you signify your acceptance of this privacy policy and consent to our collection, use, and disclosure of your personal information as described in this privacy policy. You may withdraw your consent to our collection, use, or disclosure of your personal information at any time by contacting us using the contact information provided in this privacy policy. If you choose to withdraw your consent, we may not be able to provide you with certain services, communications, and opportunities as described in this privacy policy.

What is your personal information?

When used in this privacy policy, the term “personal information” means any information about an identifiable individual, including information that can be used to identify you. This may include your name, address, telephone number, email address, profession, or occupation. If the information we collect personally identifies you, or you are reasonably identifiable from it, the information will be considered personal information.

What personal information do we collect?

If you are a customer or potential customer, we may collect the following types of personal information about you:

  • Name

  • Mailing or street address

  • Age or birth date

  • Email address

  • Telephone number

  • Username, password, and any personal information that we obtain when you use our Platform or social media, including details of your preferences in receiving marketing information and your communication preferences

  • The last four digits of your credit card via our mobile application and online booking provider, and/or other payment method details via Stripe, our third-party payment processor

  • Information you choose to provide to us during telephone calls, in-person visits, or in emails to our representatives from time to time

  • Personal information relating to injuries, illnesses, whether you are pregnant, and any other relevant health information

  • Details of the services you have acquired from us or which you have inquired about, together with any additional information necessary to deliver those services and to respond to your inquiries

  • Details of your attendance rates and information about how you use our services

  • Technical information related to your internet protocol (IP) address used to connect to our Platform, information about your visit to our Platform, and location information that we may collect through our Platform

We may also collect some information that is not personal information because it does not identify you or anyone else. For example, we may collect anonymous answers to surveys or aggregated information about how users use our Platform.

How do we collect your personal information?

We collect your personal information directly from you unless it is unreasonable or impracticable to do so. When collecting personal information from you, we may collect in ways including:

  • When you make an inquiry about our services or becoming a Beyond Pilates Studio

  • Through your access and use of social media or our Platform, including information collected directly and indirectly using cookies and similar technologies (including third-party cookies, such as Google Analytics)

  • During conversations between you and our representatives

  • When you ask to be placed on one of our mailing lists

  • When you apply for a job with us

  • When you become a customer or a debtor of ours

What happens if we can’t collect your personal information?

If you do not provide us with the personal information described above, some or all of the following may happen:

  • We may not be able to provide our services to you, permit participation in events, programs, and activities we manage or deliver, either to the same standard or at all

  • We may not be able to provide you with information about services that you may want or personalise your experience with us

  • We may be unable to tailor the content of our Platform to your preferences and your experience of our Platform may not be as enjoyable or useful

For what purposes do we collect, use, and disclose your personal information?

We collect personal information about you so that we can perform our business activities and provide the best possible quality of customer service. We collect, use, and disclose your personal information for the following purposes:

  • To provide and personalise our services to you (either as a customer of Beyond or a Beyond Pilates Studio)

  • To send communications requested by you

  • To answer inquiries, provide information or advice about existing and new services, and effectively respond to your customer service requests

  • To assess the performance of our Platform, and to improve the operation of those

  • To process transactions via Stripe, our third-party payment processor

  • To conduct business processing functions, including providing personal information to third parties such as Beyond Pilates Studios to provide you with the services, Stripe for payment processing.

  • For administrative, marketing and advertising (including direct marketing, such as SMS text messages, emails, and newsletters), planning, product or service development, quality control, and research purposes